Exploring E-commerce Platforms: Shopify vs. Magento

E-commerce Platforms

Do you have a business in the retail industry? The trend that you need to know about is that the world is going digital. If you wish to keep up with your customers, so should you. Now, brick and mortar stores are being gradually replaced by online stores.

New to the world of E-commerce? The first thing that you need to worry about is building your store. For this, you will require a platform. There are various options out there. Shopify Plus and Magento Enterprise are considered to be two of the best ones.

Since you can’t have two platforms, you must choose either of them to base your store on. For this, you need to understand the major differences between Shopify vs. Magento and compare their various features.

What is the difference between Shopify and Magento?

There are three aspects in which Shopify and Magento are starkly different.

  • Magento is merely an open source software while Shopify offers the complete E-commerce solution.
  • Magento requires its users to buy and set up their own web hosting. Shopify has web hosting included in its package.
  • While both Magento and Shopify allow you to customize and add themes, Magento has a much better variety than Shopify. The latter only has ten free themes.

SEO optimization- a point of similarity

Anything that you put up online must be SEO optimized to ensure that your store is the first users see when they search using the search engine. Therefore, it is a given that you should invest in a platform that delivers SEO to you.

This is a feature that both Magento and Shopify offer to their users. Shopify is equipped with both basic as well as high-level SEO options. From editing title tags to altering the name of the image file, you can do it all. Magento too is equipped with immense SEO support. Some of its advanced options include meta tags and canonical tags.

Customer support- Shopify wins

If you are new to the world of E-commerce, you will be relying on customer support a lot. This is why it is important to choose a platform that offers it to you. Here, Shopify is the right choice since it offers 24/7 support. The customer support team is extremely accessible via phone, email and live chat.

Magento doesn’t quite deliver a robust customer support system. Instead, the only help you can find is on their forums.

Verdict

For newbies, Shopify is the best option. Others can consider opting for Magento.

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